Sunday, September 19, 2010

Perfect lives falling down

Season four begins with Mad Men's typical opening depicting symbols of the perfect American life collapsing around a man plummeting to the ground.

Season four opener shows Betty, her daughter and Henry's mother all angry, complaining and maladjusted. These characters are the most invested in their past supposedly perfect lives and in the images of themselves in these lives.  These characters are now the most angry, bitter and argumentative, in fact, Betty is even abusive to her little girl.  Sally's masturbation attempt is the ultimate symbol of failure for Betty's view of her own perfect life.

Mad Men always shows the audience what people put on the surface, and yet always illustrates what it means to have much deeper issues and problems.
For example, Don's argument with the Jansen's swimwear executives about their prudish insistence on remaining a "family oriented" company, while they sell revealing bikinis. 

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